We are well aware, that immersive experience is the core of gaming and every player true dream.
That’s why we want our projects to get as real as they can. FarCry5 premiere allowed us to blur the border between what’s real and what’s virtual. We invited players and fans of the FarCry series to take part in the unique event and to feel the real thrill of adventure. We designed special Escape Room inspired by the game’s plot and climate. Being locked in, participants were given a challenging task to find the clues, solve the mystery, figure a way out and gain the experience they will never forget.
This whole event was combined with a complex social media strategy, that included dedicated landing page, facebook ads campaign, live streaming and internet buzz. Our actions met with an overwhelming positive response from the audience and made real impact on increasing sale.